This #QuarterLifeCrisis Ad from Origin Targets Twenty-Somethings

By: Ady Floyd - Aug 4, 2015
References: adage & attn
This millennial-targeted ad from Origin promotes a skincare cream using the campaign hashtag #QuarterLifeCrisis. This advertisement specifically targets female millennials in their mid-twenties who are transitioning into adulthood and beginning to recognize that they will one day age.

This advertisement aims to encourage females to take care of their skin from an early age and promotes the use of preventative, anti-aging products. The #QuarterLifeCrisis campaign persuades females to use its skincare creams so they can maintain their young and youthful glow for as long as possible.

Researchers at Origin have conducted thorough investigations that center around young women's obsession with aging. With this research, the brand has created specific ads that target females of who are on the path to middle age. These ads also incorporate the use a hashtag, which further helps to reach the tech-savvy audience of young women.