Brooklyn-based art director Leta Sobierajski created these vibrant monochromatic ads to promote Aark Collective's elegant watches. Each image features a woman wearing the watch while she conducts daily tasks.
The interesting aspect of the images is that the entire scene is one color and the way the woman is conducting each task is very counter-productive. The woman in the images is always wearing her hair perfectly straight and it is always hanging directly over her face. An example of a counter-productive task is the way she closes her blinds. The image features her climbing through the blinds head on.
While each image depicts a peculiar scene that is washed in one solid color, it does not distract the audience from the watches. Since each watch is the only other colored aspect in the photographs, it makes the timepieces stand out even more.
Monochromatic Timepiece Ads
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