Sites like Pinterest and Instagram introduce visual-only social media
Implications - Though Twitter's text-based communication proves the preferred form of social media for many, visual-focused sites like Instagram introduce the concept of photocommunication. Faster and more instantly gratifying than words, photos are the next step in streamlining media. This prompts companies in all industries to place more focus on visual branding.
Trend Themes
1. Visual-only Social Media - Social media platforms like Instagram and Pinterest are introducing the concept of photocommunication, prompting companies in all industries to place more focus on visual branding.
2. Privacy-protecting Apps - Apps like Snapchat allow users to send images with a built-in timer, affording users confidence that the images will be destroyed after a set amount of time, providing a convenient and private way to share scandalous or sensitive images.
3. Customizable Social Media Products - Nike's Photo ID Project allows customers to customize their sneakers using favorite images from their Instagram, catering to the young, web-savvy market and offering innovative ways for brands to engage with their customers.
Industry Implications
1. Social Media - Both visual-only social media and privacy-protecting apps are changing the way users share images, causing brands to shift focus to visual branding and providing opportunities for companies to innovate in developing platforms with tailored features.
2. Fashion - Customizable social media products like Nike's Photo ID Project open doors for fashion-focused brands to personalize products, providing consumers with more control over their personal style, and in turn, offering opportunities for retailers to cater to a more niche market.
3. Pet Care - Snapcat's app catering to a feline market speaks to the growing trend of pet owners obsessively documenting their pets with social media, providing a clear opportunity for pet care brands to capitalize by offering additional pet-friendly photo tools and apps to promote their products.
5 Featured, 46 Examples:
384,639 Total Clicks
Date Range:
May 12 — Jun 13
Trending:
Average
Consumer Insight Topics:
