Transgen by Vladislav Poliakov is a series of brand logos that have been re-worked to read 'Transgen' instead of the original brand name.
All of the logos include the tagline, "Would you like some," followed by the word "Transgen" mixed in with the brand's logo. The iconic symbol of Coca-Cola is the red background with white calligraphy, so one can easily recognize the shape even though the name has been changed. Perhaps the most recognizable logo on earth is the golden arches of McDonalds, so even though the company name has been switched, the big yellow M still triggers a switch in one's mind.
Transgen by Vladislav Poliakov is a clever series of graphic designs because it takes something that everyone is familiar with and puts a different twist on it.
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