The Coca-Cola Happiness Table video campaign gives consumers a sweet taste of stranger interactions with the brand's newest advertisement. The advertisement focuses on a small Coca-Cola truck parked in a small square in the middle of Naples, Italy. A table accompanied with table cloth, cutlery and food entices on-lookers as they approach the table with caution. Once seated, the food truck attracts the likes of many different strangers. These strangers laugh, smile and talk with one another creating an open and friendly environment.
Coca-Cola has introduced the new technique of 'Guerilla' advertising, which envolves taking advertising to the streets so people can experience the brand in its entirety. Coca-Cola's mission was to connect strangers and to create a friendly environment for the streets of Italy. The Coca-Cola Happiness Table will put a smile on the faces of its consumers.
Stats for Street Dining Beverage Advertisements
Trending: Older & Chilly
Research: 465 clicks in 187 w
Interest: > 3 minutes
Concept: Coca-Cola Happiness Table
Related: 46 examples / 35 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: cosmetic soft drinks, couture coke containers, and compact pop packaging.
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