Category
Business
Occasion Commerce
Trend cluster
Category
WorkPLAYce
Culture
Companies recognize the value of acting silly in the workplace.
3.5
Trend score
Trend
What is the WorkPLAYce Culture trend?
WorkPLAYce Culture: In today's turbulent employment sphere, it's important for potential employees to do more than simply "work." Companies are only interested in employees who are willing to live the brand lifestyle; to encourage this, many business owners are opening up the opportunity for employees to engage in less serious behavior while on the job.
Trend themes
Themes within the WorkPLAYce Culture trend
Three behaviours holding the trend together01
Playful Work Culture
Companies are encouraging employees to engage in less serious behavior while on the job, giving rise to innovative office space designs such as hammock hangouts, flash mobs and satirical spoofs
02
Authentic Company Branding
Potential employees are looking for something more than just a job and are interested in companies who live and breathe their brand, giving rise to unique office space designs reflecting the company's history, personality, and culture
03
Interactive Social Media Platforms
Twitter's musical flash mob video not only celebrates Justin Bieber's 25 million followers but also highlights the importance of social media platforms as a local and international news source and an interactive platform to build virtual and real-life relationships
Industry implications
What the WorkPLAYce Culture trend means for industry
Where the trend changes the playbookFor
Office and Workspace Design
Business professionals can explore innovative office designs that embrace playful and authentic company branding concept
For
HR and Talent Management
Companies can explore interesting ways to attract and retain talents by creating a relaxed and fun workplace culture, embracing authentic company branding and interactive social media platforms
For
Social Media and Marketing
Social media platforms are important channels for businesses to connect with customers, discuss trends and breaking news, address issues, and build relationships
Trend signals
Trend signals for WorkPLAYce Culture
Trend score 3.5 out of 10, from popularity 58%, activity 39%, freshness 8%.
Popularity58%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the WorkPLAYce Culture trend
3 featured examples from Jan 12, 2012 to May 30, 2013CategoryArt & Design
Corporate Hammock Hangouts
Google Pittsburgh Office Provides Workers with a Net-Like Resting Area
Tech companies can incorporate hammocks and steampunk aesthetics into their office design to create a unique and inspiring workspace for their employees.
CategoryPop Culture
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
Opportunity for disruptive innovation in the field of art and design through the creation of satirical self-portraits.
CategoryPop Culture
Massive Office Flash Mobs
Twitter Rejoices Over Justin Bieber's 25 Million Followers With a Dance
Utilize social media platforms for creative marketing campaigns and real-time news reporting.
