Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Flattertising
Ego boosts are being integrated into brand products to offer a happier experience.
3.3
Trend score
Trend
What is the Flattertising trend?
Flattertising: Taking it a step further than advertising initiatives like Dove's Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it on a bag or an in-store innovation, products and services used to flatter shoppers complement the positive feelings that consumers seek when buying goods.
Trend themes
Themes within the Flattertising trend
Three behaviours holding the trend together01
Flattery Marketing
Brands are using flattery to offer consumers a more pleasant customer experience, by incorporating it into their products and services.
02
Personalization
Individuals desire for personalization is allowing companies to offer customized experiences that cater to their needs and wants.
03
Self-Esteem Boosting Initiatives
Businesses are launching campaigns and products that help uplift an individual's self-esteem, and offer them a more positive outlook.
Industry implications
What the Flattertising trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can utilize personalization and flattery marketing to create a more positive shopping experience for customers and increase their loyalty.
For
Advertising
Using self-esteem boosting initiatives in advertising campaigns can help brands create a positive impact on the consumers and build a long-lasting relationship.
For
Fashion
Self-esteem boosting clothing, accessories, and beauty products can cater to an individual's desire to feel better about themselves and boost their confidence.
Trend signals
Trend signals for Flattertising
Trend score 3.3 out of 10, from popularity 55%, activity 35%, freshness 8%.
Popularity55%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Flattertising trend
6 featured examples from Oct 25, 2012 to Jun 6, 2013CategoryPop Culture
Bizarrely Specific Flattery
'Daily Odd Compliment' Will Uplift Your Spirit in an Unexpected Way
Could expand their product lines by adding quirky and humorous compliment cards that cater to younger demographics.
CategoryMarketing
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
Opportunities for brands to promote natural, authentic beauty standards and incorporate socially conscious messaging in their advertising.
CategoryMarketing
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
Introducing complimentary self-image enhancing products and marketing campaigns can help increase customer satisfaction, engagement, and loyalty in the retail industry.
CategoryPop Culture
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
Opportunity for disruptive innovation in the field of art and design through the creation of satirical self-portraits.
CategoryLifestyle
Ego-Boosting Sites
The Emergency Compliment Website is Totally Uplifting
Integrating positive affirmation features into existing social media platforms or developing dedicated apps to deliver personalized compliments and boost users' self-esteem.
CategoryFashion
Bragging Skater Beanies
This Crazy Sexy Cool Cap Will Boost the Wearer's Self-Esteem in Seconds
Disruptive innovation opportunity: Integrate technology, such as embedded sensors or augmented reality, into fashion items to create interactive and immersive experiences for cons…
