Social media is being used for entertainment instead of function
Implications - Often thought of as excellent ways to gain useful information, social media apps are taking a turn toward being entertaining while connecting users to other members of the same behavioral tribe. Consumers see digital devices as an opportunity to show off their personalities, and apps that take on a more humanized and entertaining role help achieve this goal.
Trend Themes
1. Entertainment-focused Social Media - Consumers are increasingly using social media platforms for entertainment purposes as they seek to show off their personalities and connect with others who have similar interests.
2. Personalized and Niche Apps - Apps that provide highly personalized experiences or cater to niche interests and desires, such as crude weather updates or feline-translating capabilities, are gaining popularity among users looking for unique and differentiated experiences.
3. Gamified Photo Sharing - Gamified photo-sharing apps like the CollegeHumor 'Bout' game are providing users with new ways to share and compete with their photos, driving engagement and social connections.
Industry Implications
1. Social Media - Social media companies that prioritize entertainment and niche experiences may see increased user engagement and adoption.
2. Mobile App Development - Developers with a focus on personalized experiences or unique features may find success in a crowded app market.
3. Gaming - Game developers may find opportunities in developing photo-sharing and other gamified apps that prioritize social connections and user engagement.
6 Featured, 53 Examples:
307,152 Total Clicks
Date Range:
Mar 13 — May 13
Trending:
Mild
Consumer Insight Topics:
