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Entwurfreich Creates a Clever Coca-Cola Crate that Won't Kill Your Hands

By: Susan Keefe - Published: May 17, 2012 • References: entwurfreich and packagingoftheworld
Earlier this year, the young industrial design agency Entwurfreich took home the top prize at Coca-Cola's annual Design challenge. The agency's WAVE crate creation offers a functional alternative to the flimsy boxes six-packs and soda cans are usually housed in. Using cardboard handles to carry heavy things is just not smart.

The clever WAVE carrying case uses modern, yet timeless aesthetics that perfectly affiliate the crate with the established Cocoa Cola brand. It offers a stylish view of the 1L Coca-Cola bottles housed inside and, more importantly, it doesn't rip. Entwurfreich added rubberized grips to make the crate easy and comfortable to carry, making it effortless to cart to camp sites, beaches and to and from the store.

The fabulously functional WAVE crate will save you a whole lot of back pain and heartache with its innovative design.