Earlier this year, the young industrial design agency Entwurfreich took home the top prize at Coca-Cola's annual Design challenge. The agency's WAVE crate creation offers a functional alternative to the flimsy boxes six-packs and soda cans are usually housed in. Using cardboard handles to carry heavy things is just not smart.
The clever WAVE carrying case uses modern, yet timeless aesthetics that perfectly affiliate the crate with the established Cocoa Cola brand. It offers a stylish view of the 1L Coca-Cola bottles housed inside and, more importantly, it doesn't rip. Entwurfreich added rubberized grips to make the crate easy and comfortable to carry, making it effortless to cart to camp sites, beaches and to and from the store.
The fabulously functional WAVE crate will save you a whole lot of back pain and heartache with its innovative design.
Why This Trend Is Growing
- Functional Packaging
- The trend of functional packaging offers opportunities for innovative designs that improve user experience and solve common problems, such as the discomfort of carrying heavy items.
- Durable Consumer Goods
- The trend of durable consumer goods presents opportunities to create long-lasting products that reduce waste and provide a better overall user experience.
- Sustainable Design
- The trend of sustainable design opens doors for innovative solutions that prioritize eco-friendly materials and manufacturing processes, like creating sturdy, reusable soda carriers.
Industries Being Reshaped
- Packaging Industry
- The packaging industry can explore innovative materials and designs to create durable carriers that offer better functionality and user comfort.
- Consumer Goods Industry
- The consumer goods industry has an opportunity to invest in durable products that enhance consumer satisfaction and reduce environmental impact.
- Sustainability Industry
- The sustainability industry can support the development of sustainable designs and materials in various sectors, such as durable packaging solutions for beverages.
