Jamie has been working within `New Media’ since 2000 and is Innovations Strategist at Profero. After studying Business Information Systems and Marketing at University, her interest in digital began to develop, ranging from communications typically found online to new technologies that she believes will force both digital and traditional communications to join as one.  She is the founder and Editor of Freshenmeup.com, which reports on emerging trends, technological advances and extraordinary communications adopted by brands to leverage their relationships with consumers.

As well as writing about innovations Jamie seeks her inspiration by discussing them and is joint host for the London arm of Likemind (http://likemind.us) where every month forward thinking people meet and share their opinions on future trends.  Jamie has won numerous awards during her career in advertising, including a Gold Cyber Lion at Cannes.