The creative agency Kouki & Co has created a conceptual snack brand titled Sound Bites, that are created via a distinct production process that may one day be a popular production method for artisanal products.
Sound Bites is a conceptual company that would "specialize in sonically infused food," inspired by Oxford University's research that suggests that "sound influences the taste of food," which it calls 'sonically enhanced food' – where someone is "surrounded by certain sounds while eating." The Sound Bites brand functions as food "infused with" either instrumental music, or natural sound environments – with various instruments and sounds complimenting various flavors.
This unique new concept brand parallels similar initiatives that exist in reality, and could one day function as a new distinct food and beverage fad that companies offer.
What's Driving This Trend
- Sonically Infused Food
- There is an opportunity to explore how sound can be used to enhance flavors or create unique taste experiences.
- Distinct Production Process
- There is an opportunity to create artisanal products using a unique production process involving sound.
- Food and Beverage Fad
- There is an opportunity to create a new trend in food and beverage where other brands may create similar products.
Who This Affects Most
- Food and Beverage
- Food and Beverage companies can explore incorporating sonically infused food into their product line.
- Artisanal Products
- Artisanal food and beverage companies can incorporate the distinct production process involving sound to create unique products.
- Sound and Music
- Companies in the sound and music industry can explore partnering with food and beverage companies to create sonically infused products.
