This Coconut Almond bar is formed only with ultrasonic energy and a patented process that uses high-frequency low-amplitude sound waves to develop taste and texture. The 50-gram bar was created to dramatically improve the warfighter's eating experience. David Cho, co-founder and Chief Commercial Officer of SOUND Foods, said: "As SOUND finalized this Joint Services approved Coconut Almond bar for upcoming MRE, or Meals Ready-to-Eat programs, we asked ourselves, 'Why wouldn't we offer this exact delicious and filling snack bar to consumers?'"
This bar boasts a signature post-consumption "clean burn" experience that offers near-immediate satiation without lethargy, enhanced mental clarity and sustained physical energy.
With the introduction of this snack bar, SOUND Foods is refocusing its direct-to-consumer business to offer the exact products developed for the U.S. warfighter directly to the American consumer.
What's Driving This Trend
- Ultrasonic Energy-based Foods
- The use of ultrasonic energy to form food for texture and taste improvement disrupts traditional food manufacturing processes.
- Immediate Satiety
- The demand for satiating snack products offering quick and sustainable energy in addition to post-consumption satiation without lethargy presents opportunities for snack-based businesses.
- Direct-to-consumer for Military-grade Snacks
- Direct-to-consumer sales of military-approved snack bars presents a disruptive opportunity to the snack bar industry and brick and mortar retail markets.
Who This Affects Most
- Food Manufacturing
- Incorporating ultrasonic energy technology to improve food texture and taste may lead to the disruption of traditional food manufacturing processes.
- Snack Food Industry
- The demand for satiating snack products offering immediate and sustained energy, coupled with the post-consumption satiation, presents opportunities for snack-based businesses to innovate.
- Retail Industry
- Direct-to-consumer sales of military-approved snack bars can disrupt the brick and mortar retail food industry as well as new approaches to product placement, distribution, and marketing for snack products.
