In some ways, it's easier to opt for a more rugged ensemble than to keep clean with dainty button-ups and pearl earrings. However, it can be hard to let go and to sport ripped tees and high-top leather boots.
With this collection of rugged looks, from old west workwear to leather-clad spring collections, you don't have an excuse to have a more rugged style.
Implications - In today's society, consumers are seeking out products that have antique or vintage-like qualities as relief from the fast-paced technological advancements that are consuming the market. By ushering in products that appear older or from the past, consumers will be able to be able to find a balance between today's high-tech market and the yearning for the simplicity and comfort of the past.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
