Brad Pitt has unexpectedly appeared on the cover of an upcoming issue of Wired Magazine. The rugged-looking star shows off his bad boy side in a photo shoot featured in the magazine.
The shots in Wired Magazine are being used to promote Brad Pitt's upcoming movie called "Inglourious Bast*rds," which is being directed by Quentin Tarantino.
Implications - Every celebrity is a brand -- they must sell themselves to be accepted and loved by the masses, which dictates their being chosen for movies, shows and other entertainment. Because of this, even the most beloved stars must engage in publicity methods, such as appearing on the cover of a magazine that is unlikely for the celebrity in question.