Tweed Menswear on Women

'It's a Guy Thing' for Harper's Bazaar UK Plays With Gender Roles

'It's a Guy Thing' in Harper's Bazaar UK is an editorial that takes traditional gender roles and confuses them. Stylist Alison Edmond dresses Bette Frank in cold-weather separates from MaxMara, Yves Saint Laurent and Prada, and Paola Kudacki takes the shoot outdoors for an even more rugged look.

What I like about 'It's a Guy Thing' in Harper's Bazaar UK is that unlike other cross-dressing shoots where women are made to look like men, Bette Frank retains feminine makeup and long, loose tresses. It's this juxtaposition--of Frank's womanly features and the manly separates she wears--that sets this editorial off just right.

Gender-neutral Fashion
The trend of gender-neutral fashion blurs traditional gender roles and allows for greater freedom of expression.
Androgynous Styling
The trend of androgynous styling challenges conventional notions of masculinity and femininity, creating innovative and inclusive fashion possibilities.
Mixing Masculine and Feminine Elements
The trend of mixing masculine and feminine elements in fashion creates a dynamic and visually intriguing aesthetic that breaks traditional boundaries.

Where This Applies

Fashion
The fashion industry has an opportunity to embrace gender-neutral clothing and cater to a wider range of customers.
Beauty
The beauty industry can explore new makeup and hairstyling techniques that celebrate and enhance both masculine and feminine features.
Photography
The photography industry can experiment with capturing and portraying unconventional gender expressions, challenging societal norms and promoting inclusivity.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 31%
Freshness 8%