With a look that says, "I'm ready to tackle that week-long mountain hike," the Factotum Fall 2010 collection offers an eclectic mix of items that, when put together, create a rugged frontiersman kind of look. Each ensemble comes with a mish-mash of layers and colors, coming very close to having a ragged feel. However, the label has tweaked the styles just right, creating a more bohemian artist vibe than a downright dirty one.
The Factotum Fall 2010 collection offers up a style that's as suited for playing an acoustic guitar in a cafe as it is roughing it on some untamed hiking path.
What's Driving This Trend
- Rugged Fashion
- The trend of rugged fashion featuring eclectic mix and bohemian vibe presents an opportunity for the outdoor apparel industry to introduce new designs and styles.
- Bohemian Style
- The bohemian artist vibe presented in the Factotum Fall 2010 collection could inspire creative professionals and artists to experiment with a more rustic aesthetic in their branding and products.
- Hiking Culture
- The rugged frontiersman kind of look seen in the Factotum Fall 2010 collection could influence the outdoor enthusiast culture to embrace rustic aesthetics in their outdoor gear and accessories.
Who This Affects Most
- Outdoor Apparel
- The rugged fashion trend presents a disruptive innovation opportunity for the outdoor apparel industry to create new designs and styles that cater to the demand of the consumers for more rugged yet sophisticated outdoor clothing.
- Creative Branding
- The bohemian artist vibe presented in the Factotum Fall 2010 collection could inspire creative branding for products and companies that cater to a rustic aesthetic, such as natural and organic products.
- Outdoor Gear
- The trend of rugged frontiersman kind of look seen in the Factotum Fall 2010 collection could influence outdoor enthusiasts to embrace a more rustic aesthetic in their outdoor gear and accessories, presenting a disruption opportunity for the outdoor gear industry to introduce new designs and styles.
