The October 2018 sports trends deliver a wide range of athletic goods, services, devices, and more. This list centers around a progressive perspective, giving users the opportunity to better understand their bodies while providing the products and services that are best suited for each athlete and their respective environment.
The Polar Vantage Smartwatch is a collection of timepieces that embodies that concept, with a series of watches that integrate ways for users to maximize and understand their performance. It is developed to track workout statistics, maximize recovery time, keep track of sleep quality, and track the heart rate as well.
Another example this month is Nike's Chelsea Jersey collection which features an array of NFL jerseys that enable fans to connect to certain products, content, and other surprises. This is accessed through the Nike app by simply scanning the NikeConnect logo. This also marks the very first time that the NikeConnect technology has been implemented into a football jersey.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
