Durable Caged Sneakers

Packer Shoes and adidas Introduces the EQT 91/18 Ready for Outdoor Terrain

adidas and Packer Shoes work in collaboration to create their version of the EQT 91/18 sneakers, with heritage inspiration drawn from the label's EQT Adventure series back in 1993. The piece merges traditional equipment aesthetics with elevated touches that prepare for outdoor adventures and the terrain that may come with it. The durable piece is finished in a triple-toned colorway, merging hues of black Blanch Cargo, and Sub Green.

The uppers are constructed from a wool blended Primeknit along with hairy suede completing its quarter panel details. There are also mesh accents and a TPU cage to hold it all in place for added security. This all sits on top of a rubber midsole, rounded out with rope lacing systems and leather lining details as well. The latest EQT 91/18 shoes are set to drop globally on October 6.

Outdoor-inspired Sneakers
There is a trend towards outdoor-inspired sneakers that merge style with durability for adventurous individuals.
Sustainable Sneakers
There is a trend towards sustainable sneaker materials, such as wool blended Primeknit, that can withstand outdoor terrain.
Heritage-inspired Sneaker Collections
There is a trend towards heritage-inspired sneaker collections that draw inspiration from past designs and modernize them for the present day.

Who This Affects Most

Athletic Footwear
Athletic footwear companies can explore creating outdoor-inspired and sustainable sneaker collections that merge function with style and resonate with adventurous consumers.
Fashion Retail
Fashion retailers can invest in heritage-inspired sneaker collections that resonate with individuals looking for stylish and durable sneakers for outdoor adventures.
Outdoor Retail
Outdoor retailers can collaborate with athletic footwear companies to create durable and stylish sneakers that cater to adventurous individuals and withstand outdoor terrain.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 37%
Freshness 8%

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