Nike and Supreme joined forces once again to work on a collaborative collection for the Fall/Winter 2018 season and it is full of soft and cozy goods. The temperature is beginning to drop and the two major labels drew upon their respective expertise in sportswear and streetwear for a new capsule. The pieces ease into the weather with style and each piece finished in a selection of four colorway options -- either yellow, red, blue or black. The pieces include polo tees, overalls, shorts, sweatpants, crewneck sweaters, work jackets, vests and beanies.
Some standout items in the capsule are the selection of overalls, the quilted work jacket and the reversible vest with fleece lining. The Nike and Supreme Fall/Winter 2018 collection hits retailers on September 27th, as well as Supreme's store locations in London, Paris, Brooklyn, New York and Los Angeles.
Key Themes Behind This Trend
- Cozy Streetwear
- The trend towards comfortable, easy-to-wear streetwear is disrupting the fashion industry as consumers prioritize functionality and practicality over high fashion
- Sportswear Collaboration
- Collaborations between major sportswear and streetwear brands are a growing trend, creating opportunities for innovative and unexpected product offerings.
- Color-blocking
- Color-blocking designs in streetwear and sportswear continue to be on trend, emphasizing bold, contrasting hues and color combinations
Where This Applies
- Fashion
- Disruptive innovation opportunities in fashion include designing comfortable, versatile garments for everyday wear and exploring new collaborations across different styles and genres
- Sportswear
- The growing trend towards fashion-forward sportswear is creating opportunities for companies to innovate with new materials, designs, and collaborations
- Streetwear
- The streetwear industry is undergoing a shift towards casual, comfortable designs as consumers prioritize practicality and versatility over high fashion
