British fashion imprint Griffin Studios joins forces with streetwear giant Supreme to launch a collaborative collection together. Together, the duo delivers a slew of streetwear staples that are ready for the Fall/Winter 2022 season and it focuses on form and function above all else.
It is inspired by militaristic uniforms that cater to modern themes as well. The muted hoodies are designed with military-grade materials and the overshirts are adorned with Finnish camo print. Additionally, the classic camouflage pattern is updated in the shades of black, hot pink, and orange that are seen on silhouettes such as running vests, over pants, and nylon lightweight parkas. The collaborative collection is now available to purchase online at Supreme.
Image Credit: Griffin Studios
What's Driving This Trend
- Sustainable Fashion Collaborations
- Fashion brands are collaborating to create sustainable collections for the upcoming season, creating opportunities for more eco-friendly fashion options.
- Military-inspired Streetwear
- Streetwear brands are incorporating militaristic themes and materials into their collections, hinting at a disruption to the traditional streetwear style.
- Updated Camouflage Patterns
- Designers are updating traditional camouflage patterns with bold and unexpected colors, offering new and innovative twists on classic designs.
Who This Affects Most
- Fashion
- Collaborations between fashion brands provide opportunities for disrupting the traditional fashion industry to create more sustainable and innovative options.
- Streetwear
- The use of militaristic themes in streetwear collections creates opportunities for brands to disrupt the classic streetwear style with new designs and materials.
- Outdoor Apparel
- The updated camouflage patterns seen in this collaboration offer opportunities for disrupting the traditional outdoor apparel industry with new and innovative designs for the upcoming season.
