Supreme and Yohji Yamamoto have collaborated on a series of apparel for the Fall 2022 season, introducing the final installment of the duo’s long-term partnership. Led by a Vanson Leathers ‘Jacket and Pant,’ the collection comprises bomber jackets, fall jackets, suits, sweaters, shirts, a beanie, a skateboard, a Dr. Martens ‘1461 3-Eye’ shoe, and cargo pants. The ‘Bomber Jacket,’ ‘Puffer Parka,’ ‘Sweater, Shirt,’ ‘Hooded Sweatshirt,’ ‘T-Shirt,’ and skateboard all have graphics that are inspired by the video game ‘Tekken.’ The patterns include variations on the ‘Tekken 3’ logo, character select collages, and knit interpretations of well-known figures.
The Supreme x Yohji Yamamoto Fall 2022 collaboration will be released globally on September 22 in the United States and September 24 in Japan.
Image Credit: Supreme
What's Driving This Trend
- Game-inspired Apparel
- Opportunity to tap into the growing demand for clothing inspired by video game culture.
- Collaborative Fashion
- Collaborating with outside designers or brands can generate buzz and attract new customers.
- Limited Edition Collections
- Creating limited edition collections or drops can create a sense of exclusivity and excitement for customers.
Who This Affects Most
- Fashion
- The fashion industry can incorporate gaming culture into their clothing designs.
- Gaming
- The gaming industry can collaborate with fashion brands to expand their merchandise offerings.
- Marketing/advertising
- Agencies can use this collaboration as an example of successful brand partnerships to attract new clients.
