As cold weather months are fast approaching, so is adidas Snowboarding gearing up for the release of its ultra-functional and highly sustainable winter sportswear collection for 2018. The silhouettes are tested and optimized in collaboration with team riders in order to provide the highest degree of performance and a clear nod to the label's heritage. In addition to this, adidas Snowboarding ensures that its Winter 2018 collection is completed and produced with regard to the principles of sustainability as 100% of the fabrics are designed with recycled or PCF-free materials.
The dynamic winter sportswear collection boasts six snowboard boot styles, as well as a selection of outerwear. While the emphasis is put on the Acerra ADV — "the brand's most technically advanced snowboard boot to date," the soft goods portion of the drop highlights the Premiere Riding Jacket.
Key Themes Behind This Trend
- Sustainable Winter Sportswear
- Opportunity for disruptive innovation in creating eco-friendly winter sportswear using recycled or PCF-free materials.
- Technical Snowboard Boots
- Opportunity for disruptive innovation in designing advanced snowboard boots with cutting-edge technology for enhanced performance.
- Functional Outerwear
- Opportunity for disruptive innovation in developing outerwear that combines style and functionality for winter sports enthusiasts.
Where This Applies
- Sportswear Manufacturing
- Opportunity for disruptive innovation in the sportswear manufacturing industry by incorporating sustainable practices and creating high-performance winter sportswear.
- Snowboard Equipment Manufacturing
- Opportunity for disruptive innovation in the snowboard equipment manufacturing industry by creating advanced and technologically superior snowboard boots.
- Outdoor Apparel Industry
- Opportunity for disruptive innovation in the outdoor apparel industry by developing functional and stylish outerwear specifically designed for winter sports activities.
