Whitespace, Lululemon's in-house innovation and research and development team, has been using treadmills and sensors to collect data and compile graphs that depict one's unique patterns of motion as part of a new 'Signature Movement Experience.' Like a fingerprint, each person has a way of moving that is completely unique to them.
While brands like Lululemon have previously recommended products to consumers based on sizing and specific activities, this technology has the potential to introduce highly customized product suggestions by using the store-ready treadmills.
The first of these treadmills from Lululemon were shared at the SeaWheeze Sunset Festival in Vancouver, which involves a half marathon and music. At the event, people were invited to try the Signature Movement Experience and discover their unique way of moving.
What's Driving This Trend
- Customized Product Suggestions
- Lululemon's Signature Movement Experience has the potential to introduce highly customized product suggestions.
- Personalized Fitness Experience
- Movement-tracking treadmills can offer a personalized fitness experience for individuals with unique patterns of motion.
- Data-driven Fitness Recommendations
- Data collected on movement patterns can be used to make informed recommendations for fitness products and apparel.
Who This Affects Most
- Fitness and Wellness
- The fitness and wellness industry can benefit from utilizing movement-tracking treadmills to offer personalized and data-driven experiences.
- Retail
- Retailers can use this technology to offer highly customized product suggestions to consumers based on their unique patterns of motion.
- Technology
- Technology companies can develop and improve movement-tracking sensors and treadmills to provide even more accurate data for personalized fitness experiences.
