Innovative High-Performance Garments

Guerrilla Group's Fall/Winter 2018 Has a Focus on Utility

Guerrilla Group releases its lookbook for Fall/Winter 2018 and the images reveal a fashion-forward collection that is comprised out of high-performance garments. Through the experimentation with an eclectic range of techy fabrics, the contemporary label puts great emphasis on innovation by utilizing weather-resistant Ecoya®, breathable Eagletex®, durable Dyneema®, as well as "the world's first transparent leather Apparition, developed by ECCO Leather."

It is no secret that Guerrilla Group heavily focuses on functionality for its high-performance garments. The accompanying aesthetic of the silhouettes also reflects that. The designs carry a chic, fashion-forward utilitarian look that is reminiscent of modern military wear.

Aptly titled 'TILKHURST,' the offered high-performance garments by Guerrilla Group are appropriately styled for the upcoming fall and winter months.

High-performance Fashion
Opportunity to incorporate techy fabrics and innovative materials in fashion for better quality and functionality.
Weather-resistant Materials
Opportunity to create durable and practical clothing made from Ecoya®, Eagletex®, Dyneema® or other advanced materials that can withstand any weather condition.
Transparent Leather
Opportunity to create innovative transparent leather products for the fashion industry.

Who This Affects Most

Fashion
Innovation and experimentation with advanced materials to create functional and stylish clothing for any season.
Sportswear
Creating high-performance athletic wear using weather-resistant and breathable materials that enhance athletes' performance.
Leather Manufacturing
Exploring innovative leather manufacturing techniques to create new products for the fashion industry using transparent leather and other advanced materials.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 52%
Freshness 8%

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