Given that the definition of what constitutes an extraordinary time for one can be relatively loose, this grouping of October 2016 luxury experience is quite diverse.
As many of these examples show, having an expendable income can open doors to some incredibly exclusive and desirable places, events and services. However the way in which companies aim to appeal to this demographic of consumers ranges tremendously. Not only that, but as many of these October 2016 luxury experiences illustrate, it's not always necessary to put down heaps of cash just to go an adventure that's a bit less typical.
An example is the pink floral-scented taxi that was created by L'Oreal to promote a Viktor & Rolf fragrance. The unique service was made to transport social influencers to events in the UK for free -- making for a highly shareable post that helped get word out on the web of the product in a way that associated it with a sought-after air of decadence.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
