Young people have the ability to alter the business and marketing landscape, and this list of March 2018 youth trends highlight the various ways in which companies are carefully curating products to appeal to younger generations.
The fashion industry always offers a myriad of youth-friendly apparel innovations and this month is no exception. Some notable standouts include Diesel's Grunge Spring line, which draws from the Punk-inspired looks of the 70s. Also included is Martin Asbjørn's new clothing line - a rebellious collection inspired by the designer's anxious teen years.
Apps and digital products are also being introduced to the tech-savvy generation, like 'The Classroom App' which combines all of one's course work information into one place. Also included in this list is 'Botsify,' a chatbot that educates and answers questions for students as young as 10.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
