For Easter this year, Waitrose is offering an alternative way for consumers to celebrate the holiday and still satisfy their sweet tooth.
The Waitrose Dark Chocolate Avocado Easter Egg features a Belgian chocolate shell and a cocoa-dusted dark chocolate pit. To achieve the green shade of the confection, Waitrose opted to alter a white chocolate with natural coloring. Although the unique Easter treat is entirely avocado-like in appearance, it does not feature any avocado flavoring whatsoever.
The quirky, Millennial-targeted chocolate Easter egg is a novelty product that has the potential to appeal to those who do not celebrate the occasion. Like Waitrose, a number of food brands are defying convention with the launch of Easter eggs that feature solid chocolate or only cheese.
Image Credit: Waitrose
What's Driving This Trend
- Novelty Easter Treats
- The launch of unconventional Easter eggs opens up opportunities for brands to create unique and novelty treats for the holiday season.
- Millennial-targeted Products
- Waitrose's avocado-themed Easter egg showcases the potential for brands to create products specifically tailored to the Millennial demographic.
- Alternative Holiday Celebrations
- The introduction of non-traditional Easter eggs provides an opportunity for consumers to celebrate the holiday in different and unexpected ways.
Who This Affects Most
- Food and Beverage
- The novelty Easter treats market presents potential for food and beverage brands to innovate and create unique products for seasonal occasions.
- Confectionery
- The unconventional Easter egg trend opens up opportunities for confectionery brands to experiment with different shapes, flavors, and designs to attract consumers.
- Retail and Consumer Goods
- The Millennial-targeted products and alternative holiday celebrations trend creates opportunities for retailers to curate unique and unconventional offerings for their customers.
