This light-up coat from e-retailer Dolls Kill is designed by J Valentine, a clothing company specializing in eye-catching rave apparel. This club kid-inspired product boasts a classic silhouette and is made from white faux fur with a bright pink lining.
Once in the dark, a wearer is transformed with the help of a built-in switch. The light-up coat's integrated LEDs are turned on to emit a moody, sparkling glow, turning the garment into an instant statement piece that will appeal to club and music festival goers.
Borrowing from youth subcultures, fast fashion retailers are transforming classic outwearwear with novelty details like built-in light sources. Dolls Kill is no exception and successfully sets itself apart with a selection of Millennial-friendly pieces that promote self-expression while referencing a niche aesthetic.
Image Credit: Dolls Kill