This light-up coat from e-retailer Dolls Kill is designed by J Valentine, a clothing company specializing in eye-catching rave apparel. This club kid-inspired product boasts a classic silhouette and is made from white faux fur with a bright pink lining.
Once in the dark, a wearer is transformed with the help of a built-in switch. The light-up coat's integrated LEDs are turned on to emit a moody, sparkling glow, turning the garment into an instant statement piece that will appeal to club and music festival goers.
Borrowing from youth subcultures, fast fashion retailers are transforming classic outwearwear with novelty details like built-in light sources. Dolls Kill is no exception and successfully sets itself apart with a selection of Millennial-friendly pieces that promote self-expression while referencing a niche aesthetic.
Image Credit: Dolls Kill
Dolls Kill's Light-Up Coat is Designed to Glow in the Dark
1. Light-up Apparel - The integration of built-in light sources into apparel creates unique statement pieces that appeal to the club and music festival scene.
2. Youth Subculture Fashion - Fast fashion retailers are adding novelty details to classic outerwear, drawing inspiration from niche aesthetics and youth subcultures.
3. Millennial-friendly Fashion - Dolls Kill sets itself apart with a selection of apparel that promotes self-expression and appeals to the Millennial demographic.
1. Fashion Retail - Fast fashion retailers can explore integrating built-in light sources into their apparel to cater to the club and music festival market.
2. Nightlife Entertainment - Nightclubs and music festivals can leverage the popularity of light-up apparel to enhance the clubbing experience and attract more attendees.
3. Youth Fashion Retail - Retailers targeting the Millennial demographic can incorporate novelty details in their apparel to tap into the demand for self-expression and niche aesthetics.