Warby Parker's 12-Week Pilot Program Introduces Kid's Eyewear

 - Jan 31, 2018
References: ca.warbyparker & techcrunch
Buying glasses for oneself is hard, and buying glasses for a stubborn child is even harder, which is why Warby Parker has launched a kid's pilot program, that's hoping to make the purchasing of kid's eyewear both seamless and convenient.

In this 12-week pilot program, NYC-based parents can bring their kids to any Warby Parker location to try-on some custom frames made specifically with little one's in mind. The company based the children's designs off of its most popular adult frames, shrinking them down in size to suit its younger clientele.

According to the company's co-founder and Neil Blumenthal, "Serving kids is a little bit different than serving adults, and we want to make sure that were being as thoughtful as possible. Since we’re often dealing with both children and parents, and it might be their first pair of glasses, we want to be extra judicious to ensure it’s a great experience for the child."