Buying glasses for oneself is hard, and buying glasses for a stubborn child is even harder, which is why Warby Parker has launched a kid's pilot program, that's hoping to make the purchasing of kid's eyewear both seamless and convenient.
In this 12-week pilot program, NYC-based parents can bring their kids to any Warby Parker location to try-on some custom frames made specifically with little one's in mind. The company based the children's designs off of its most popular adult frames, shrinking them down in size to suit its younger clientele.
According to the company's co-founder and Neil Blumenthal, “Serving kids is a little bit different than serving adults, and we want to make sure that were being as thoughtful as possible. Since we’re often dealing with both children and parents, and it might be their first pair of glasses, we want to be extra judicious to ensure it’s a great experience for the child.”
What Makes This Trend Stand Out
- Kid-centric Eyewear
- There is an opportunity for eyewear companies to cater to children and simplify the purchasing experience for parents.
- Custom-fit Frames
- Companies can create frames specifically designed for children, based on popular adult designs and customized to fit their smaller faces.
- Pilot Programs
- Pilot programs can be effective in testing new markets and assessing the demand for kid-centric eyewear before launching a full product line.
Sectors Adopting This
- Eyewear
- Eyewear companies are uniquely positioned to introduce kid-centric designs based on their popular adult frames.
- Retail
- Retailers can leverage pilot programs to offer specialized services to customers and assess the viability of new product lines before committing resources.
- Children's Products
- Kid-centric eyewear is a niche within the broader category of children's products, and companies can explore other innovative solutions to cater to this audience.
