In light of Ontario's recent announcement that optometrists will withdraw insured eye services for children and seniors, Canadian eyewear brand, Clearly, has stepped up to the plate with its ongoing commitment to providing children under the age of ten with free glasses through its Free Glasses for Kids initiative. Clearly is dedicated to "eradicating poor vision and bringing everyone access to the eyewear they need to see the amazing things in their lives."
To further the brand's mission of making eyewear accessible and with Myopia (nearsightedness) on the rise in children, Clearly is boosting its effort through its Buy One, Give One program. For every pair of glasses purchased, the brand will donate a pair to someone in need.
As consumers continue to demand more philanthropic initiatives from brands, companies like Clearly are setting themselves apart with their extraordinary social good programs--winning consumer loyalty and brand recognition.
Image Credit: Clearly
Key Themes Behind This Trend
- Philanthropy-led Marketing
- Companies are increasing their philanthropic efforts and using them as a marketing tool to attract and retain customers.
- Accessible Eyewear
- Companies are focusing on making eyewear more affordable and accessible, especially for children and people with low incomes.
- Myopia Prevention
- Companies are launching initiatives to tackle rising myopia in children and improve eye health.
Where This Applies
- Eyewear
- Eyewear companies have an opportunity to invest in making their products more affordable and accessible for a wider audience, particularly children and people with low incomes.
- Healthcare
- Healthcare providers can work with eyewear companies and launch initiatives to promote eye health and prevent myopia in children.
- Marketing
- Marketing companies can help brands develop and promote their philanthropic initiatives as a way to attract and retain customers, especially in a highly competitive market.
