From Movement-Mimicking Mannequins to High Fashion Robots
Tana Makmanee — May 5, 2013 — Marketing
With the amount of fashion retailers on the market it is becoming increasingly difficult for companies to catch the attention of buyers, but these magnificent mannequin displays showcases how stores are using robots to draw in customers.
Traditionally, mannequins were simply used as items to showcase clothing styles and outfits. While this still remains true today, mannequins are being taken to the next level by adding artistic and technological features that serves to turn these plastic figurines into interactive robots. High fashion retailers are utilizing mannequins in their storefront display windows as a method to draw in people walking by. From displays that feature rotating mannequins to those that mimic the movement of strangers as they walk by, these clever mannequin displays are a creative approach to marketing one's brand.
Traditionally, mannequins were simply used as items to showcase clothing styles and outfits. While this still remains true today, mannequins are being taken to the next level by adding artistic and technological features that serves to turn these plastic figurines into interactive robots. High fashion retailers are utilizing mannequins in their storefront display windows as a method to draw in people walking by. From displays that feature rotating mannequins to those that mimic the movement of strangers as they walk by, these clever mannequin displays are a creative approach to marketing one's brand.
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