'Form Us With Love' Pushes Retail Boundries
Peter Vallas — January 22, 2011 — Fashion
References: formuswithlove.se & fastcodesign
'Form Us With Love' is an exhibit in Sweden which takes an interesting approach to display modernized hip fashion. The exhibit portrays the meaning of modern-day dandy.
In the From Us With Love exhibit (which was debuted in the Nordiska Museet) includes body parts of mannequins that are individually pieced apart and and attached to blocks. Each part is then dressed up and displaying a fashion item that is part of the showcase.
Implications - This combination between dark humor creates this morbid yet alluring artistry that is entertaining to consumers. The dark nature of this good acts as a strikingly stark contrast to competitor's displays. Businesses can benefit by creating similar products.
In the From Us With Love exhibit (which was debuted in the Nordiska Museet) includes body parts of mannequins that are individually pieced apart and and attached to blocks. Each part is then dressed up and displaying a fashion item that is part of the showcase.
Implications - This combination between dark humor creates this morbid yet alluring artistry that is entertaining to consumers. The dark nature of this good acts as a strikingly stark contrast to competitor's displays. Businesses can benefit by creating similar products.
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