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The F.C. Real Bristol FW11 Lookbook Offers Futuristic Sporty Looks

 - Jul 31, 2011
References: fcrb.net & hypebeast
The new F.C. Real Bristol FW11 collection is presented in a highly unusual and creative manner. Instead of using living models to showcase the upcoming collection, male mannequins were chosen.

The majority of the photographs are taken in a nighttime setting outside on a soccer field. Standout pictures from the lookbook include a group of mannequins working out in a gym located in a downtown skyscraper and four mannequins standing on top of a maze. The clothing for the F.C. Real Bristol FW11 collection appears both sporty and stylish.

Implications - Businesses that use unique or unusual marketing strategies will benefit by standing out among competitors in the minds of consumers. Consumers will likely be more inclined to invest in the products that left a bold impression.