As with every year around this time, the July 2017 sports trends tend to be centered around either general forms of fitness or baseball. America's pastime is the only pro sport with active games during the summer months, and so fans have the opportunity to bask in the quiet intensity and months-long grind played on diamonds across the continent.
The MLB recognizes its de facto summer sports monopoly, and the organization is making a push to engage as many fans as possible on as many media as are available. One such effort is in virtual reality: over the course of the 2017 season, the MLB will be releasing 20 specially produced VR videos from key games and events. Players can enjoy the benefits of baseball's summer reign as well, as New Balance's NB Power Hitter Challenge makes use of Zepp's swing- and player-tracking technology to turn batting practice into a gamified competition.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
