Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,223 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 397,360 cutting edge ideas.

Top 40 Sports Trends in July

From VR Baseball Videos to Dollar Store Derby Activations

— July 29, 2017 — Lifestyle
As with every year around this time, the July 2017 sports trends tend to be centered around either general forms of fitness or baseball. America's pastime is the only pro sport with active games during the summer months, and so fans have the opportunity to bask in the quiet intensity and months-long grind played on diamonds across the continent.

The MLB recognizes its de facto summer sports monopoly, and the organization is making a push to engage as many fans as possible on as many media as are available. One such effort is in virtual reality: over the course of the 2017 season, the MLB will be releasing 20 specially produced VR videos from key games and events. Players can enjoy the benefits of baseball's summer reign as well, as New Balance's NB Power Hitter Challenge makes use of Zepp's swing- and player-tracking technology to turn batting practice into a gamified competition.
5.4
Score
Popularity
Activity
Freshness
40
Team-Oriented Obstacle Courses
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
<
39
Supercomputer Sports Video Curators
Supercomputer Sports Video Curators
IBM Watson Identifies 'Cognitive Highlights'
<
38
Sporty Pride Month Campaigns
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
<
37
Social Memorabilia Campaigns
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
<
36
Animated Water Advertisements
Animated Water Advertisements
This Ad for G Active by Gatorade Shows Off Water That Moves
<
35
Extreme Parkour Courses
Extreme Parkour Courses
The Skyladder is the World's Largest Parkour Course
<
34
VR Baseball Videos
VR Baseball Videos
Samsung and the MLB Will Release 20 VR Videos During the 2017 Season
<
33
Storytelling Branded Bandages
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
<
32
Muscle-Controlling Devices
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
<
31
Anti-Homophobia Soccer Jerseys
Anti-Homophobia Soccer Jerseys
The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
<
30
Eco Riptide Detectors
Eco Riptide Detectors
The Clever GIRL Buoy Alerts Surfers to the Presence of Deadly Rip Currents
<
29
Festival-Ready Workouts
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
<
28
Smart Cricket Bats
Smart Cricket Bats
Intel is Introducing VR, Drones and Bat Sensors to Cricket
<
27
Gamified Batting Practices
Gamified Batting Practices
New Balance's NB Power Hitter Challenge Gamifies The Zepp Training App
<
26
Rose-Embroidered Skate Shoes
Rose-Embroidered Skate Shoes
The Matchcourt Slip X Na-kel Smith Can Be Worn On and Off Your Board
<
25
Anti-Roll Life Rafts
Anti-Roll Life Rafts
Creature Craft Life Rafts Add an Extra Element of Protection and Stability
<
24
Celebrity-Sponsored Soccer Stadia
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
<
23
Collaborative Exercise Apps
Collaborative Exercise Apps
The Racefully Running App Lets You Digitally Exercise with Friends
<
22
Carb-Heavy Sports Drinks
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
<
21
Folded Museum Facades
Folded Museum Facades
The New US Olympic Museum Has Just Broken Ground
<
20
Robotic Running Exosuits
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
<
19
Sport Board Activity Trackers
Sport Board Activity Trackers
The 'Trace' Action Sports Tracker Mounts Directly onto Boards
<
18
Mass Card Stunt Apps
Mass Card Stunt Apps
IBM Has Launched an App That Lets Crowds Project Their Signs With a Tap
<
17
Swing-Analyzing Golf Smartwatches
Swing-Analyzing Golf Smartwatches
The Garmin Approach S60 Smartwatch is Stylish and Advanced
<
16
Adjustable Feminine Dumbbells
Adjustable Feminine Dumbbells
These Female-Focused Dumbbells Add Weights with a Simple Click
<
15
Magnetic Smartphone-Tethering Armbands
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
<
14
Inflammation-Eliminating Sleeves
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
<
13
Forearm Hydration Gear
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
<
12
iOS-Connected Mini Gyms
iOS-Connected Mini Gyms
The 'Circ-It' Enables a Circuit Workout with a Compact Set of Equipment
<
11
Responsive Bike Helmets
Responsive Bike Helmets
The Classon Helmet Will Inform the Wearer If They're in a Car's Blind Spot
<
10
Fitness-Focused Cruises
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
<
9
Aquatic Resistance Training Equipment
Aquatic Resistance Training Equipment
The 'Hydra' Resistance Trainer Increases Capabilities
<
8
Dollar Store Derby Activations
Dollar Store Derby Activations
The Poundland Brand Activation Was Hosted at the Epsom Derby
<
7
Streamlined Gliding Paddleboards
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
<
6
Converted Firetruck Homes
Converted Firetruck Homes
This Home on Wheels Was Made from a 1953 GMC firetruck
<
5
Vibrating Smart Leggings
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
<
4
Millennial Sportswear Collaborations
Millennial Sportswear Collaborations
The 'KITH x adidas Soccer' Collection is Performance-Inspired
<
3
Illuminating Cycling Helmets
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
<
2
Ankle-Supporting Basketball Shoes
Ankle-Supporting Basketball Shoes
The Under Armour Curry 4 Features a Sock-Like Collar
<
1
Vivid Co-Branded Basketball Courts
Vivid Co-Branded Basketball Courts
Nike and Pigalle Designed a Stunning Geometric Basketball Court
<