19-year-old Calen Chan recently posted a video of his descent down the Skyladder, the world's largest parkour course and it's going viral.
Located at Tianman Mountain in China, the Skyladder has an average incline of 45 degrees and is 999 steps long. The descent looks truly terrifying but Chan jumps to and fro with ease (he even completes the feat with a GoPro in his mouth filming the stunt). While Chan isn't the first person to have completed the Skyladder, his YouTube video of the stunt is truly impressive. As he says: "Obviously this was difficult, and I physically couldn't sprint down the entire path of deadly drops without slowing down, but I did my best."
Why This Trend Is Growing
- Extreme Parkour Courses
- Opportunity for designing and creating larger and more challenging parkour courses for thrill-seekers.
- Adaptive Gopro Technology
- Disruptive innovation opportunity for developing wearable cameras with enhanced stability and flexibility for capturing extreme activities like parkour.
- Social Media Impact
- Opportunity for brands to leverage viral parkour videos to increase engagement and brand awareness.
Industries Being Reshaped
- Adventure Tourism
- Opportunity for travel agencies and tour operators to design adventure packages that include extreme parkour courses as a unique selling point.
- Action Camera
- Disruptive innovation opportunity for action camera manufacturers to create durable and waterproof cameras specifically tailored for parkour enthusiasts.
- Digital Marketing
- Opportunity for digital marketing agencies to help brands create compelling parkour content and leverage the viral potential of social media platforms.
