G Active by Gatorade is a new water beverage that is enriched with electrolytes to help those who perform physical activities replenish and rehydrate—to promote the new product, Gatorade released a video that demonstrates the function of the drinks with an animated water ad.
For the 'Water Made Active' ad, Gatorade set up an elaborate installation that features 3D rain that drip to form athletic figures performing a variety of movements. The figures -- made out of hundreds of tiny water droplets -- run, jump, kick and more, emphasizing how well-suited the beverages are to active individuals.
Alongside the video showing that all of the content was captured on camera, Gatorade also released a behind-the-scenes video with more footage on the making of the impressive 3D water installation.
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