From Bleeding Liquid Letters to Seductive Booze Branding

 - Jul 10, 2011
As this collection of funky fonts demonstrates, typography has come a long way since the days of early calligraphy and the invention of the printing press. Today, both the type of font as well as the medium on which it's printed have changed drastically.

From branding to pop culture, individuals cannot escape the presence of typography. It is a way of living, and it continues to influence how one thinks when it comes to product purchases. These funky fonts will give viewers an idea of just how many variations of the letter A are available today.

Implications - Companies must keep in mind that even the smallest details can have a dramatic impact on consumer thinking. Using the appropriate fonts when advertising is crucial to conveying a specific message and selling a business brand.