Sapling Press, a letterpress company, has produced the We go together like collection—comparing the card giver and their companion to less than conventional pairs. In collaboration with the website, wegotogetherlike.com, the letterpress company selected the best to be printed.
Produced on 100% post-consumer paper, the two-fold card is simply white with centred typography. Featured at the end of the “we go together like” statement is the perfect pair: sunglasses and Stevie Wonder, mustaches and creeps, Batman and Robin as well as my favourite, “Milli and Vanilli. Girl you know it’s true.”
These cards are a perfect way of describing your relationship and gives you the ability to nutshell your relationship with your significant other, family member or friend in a way that they will only truly understand.
Key Themes Behind This Trend
- Comparative Greeting Cards
- The trend of producing greeting cards that compare different elements or individuals to create unique and relatable messages.
- Letterpress Collaboration
- The trend of letterpress companies collaborating with websites and other platforms to create curated collections of greeting cards.
- Minimalistic Typography
- The trend of using simple and centered typography on greeting cards for a clean and modern aesthetic.
Where This Applies
- Printing and Stationery
- Printing and stationery companies can explore the opportunity of creating comparative greeting card collections to cater to customers looking for unique ways to express themselves.
- E-commerce
- E-commerce platforms can collaborate with letterpress companies to curate and sell exclusive collections of greeting cards that cater to niche markets.
- Gift and Specialty Retail
- Gift and specialty retail stores can stock and promote minimalistic greeting cards with relatable and witty comparisons, appealing to customers seeking unique and thoughtful gifts.
