Italian Agency Uses "The Force" for a Fun 'Star Wars' Campaign
Kamal Musharbash — November 17, 2010 — Pop Culture
References: h-57 & ibelieveinadv
Milan-based advertising agency H-57 Creative Station released fun 'Star Wars'-themed ads with the slogan "May the Force of Typography Be With You." H-57 is famous for its typographical work, creatively using bracket, underscores and bold lettering to compose images.
Much of the 21st century world relies on instant communications, with many individuals using a text-based language many can understand. All the better, by making the campaign 'Star Wars'-themed, H-57 Creative Station gets extra points for making a pop culture reference.
Much of the 21st century world relies on instant communications, with many individuals using a text-based language many can understand. All the better, by making the campaign 'Star Wars'-themed, H-57 Creative Station gets extra points for making a pop culture reference.
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