When I first looked upon the Font Face by Atipo series, I couldn't help but think that each face reminded me of a mime character. Of course, that's a fairly easy comparison to make considering the black and white paint used as well as the rather large, quirky patterns used.
Yet the Font Face by Atipo series was actually created to pay homage to four outstanding type designers who have contributed immensely to the world of design. These four type designs and corresponding designers are: the Calson Italic typeface by William Calson, the Clarendon Bold typeface by Robert Besley, the Helvetica Bold typeface by Max Miedinger and the Carousel Medium typeface.
Each font was featured on a model's face and made into a large poster. The Font Face by Atipo series is a simple yet magnificent way to pay tribute to these great designs.
What Makes This Trend Stand Out
- Typography-painted Faces
- Disruptive Innovation Opportunity: Exploring the intersection of art, typography, and fashion, creating unique marketing campaigns and brand experiences.
- Font Face by Atipo Series
- Disruptive Innovation Opportunity: Leveraging unconventional advertising mediums to showcase design and typography, creating buzz and attracting new audiences.
- Homage to Type Designers
- Disruptive Innovation Opportunity: Collaborating with designers and artists to elevate typography as a form of art and storytelling in various industries.
Sectors Adopting This
- Art and Design
- Disruptive Innovation Opportunity: Integrating typography into artwork and installations, blurring the lines between art and design.
- Fashion and Beauty
- Disruptive Innovation Opportunity: Experimenting with typography-inspired makeup and accessories, creating bold and expressive fashion statements.
- Advertising and Marketing
- Disruptive Innovation Opportunity: Utilizing typography-painted faces and unconventional advertising approaches to capture attention and engage consumers.
