Yasmin Marquez's Packaging is Old-Fashioned Yet Modern

 - Jun 11, 2011
References: yasminmarquez & thedieline
Yasmin Marquez's packaging design for Wild Bill's Soda Pop Picnic Pack is truly innovative.

The project was to generate a brand identity for Wild Bill's Old Fashioned Soda Pop. Yasmin Marquez came up with the idea as she "[...] decided on creating a picnic pack that included a blanket, playing cards and checkers, that accompanied the soda pop bottles and crate. This picnic pack is perfect for an old fashioned date at the park."

The Wild Bill's Soda Pop Picnic Pack is a unique design. Marquez's designs are playful and manage to create a unique brand identity for the Wild Bill's brand. With the use of Western-inspired fonts and bright soda colors, the designs of Yasmin Marquez would make Wild Bill's stand out against competitors.