As if beer isn't good enough on its own, enthusiasts are constantly creating gadgets or finding innovations to make it more enjoyable.
While this beverage only needs three ingredients to be made, people are constantly improving beer by inventing gadgets for its consumption and modifying the product to suit the times.
The following cluster looks at some of the fun things people have done to make beer more pleasurable.
Grab a pint and enjoy.
Implications - While it may be futile for businesses to attempt to replace a product with a successful history, it would be beneficial for businesses to devote their efforts to modifying this product. An enhanced or updated product will likely appeal to consumers.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 63%
Freshness 8%
