Epic beer drinking while playing an epic game would be truly epic. These WowSteins are beautiful creations featuring the "World of Warcraft" game. These are new to the market and are touted as collectibles. Three "World of Warcraft: Wrath of the Lich King" steins can be ordered in the Epic Collection or the Legendary Collection. Also available now is the Blood Horde and Alliance United.
Implications - In recent years, Online gamers have become one of the most formidable buying blocks in entertainment. One of the best ways a corporation can capitalize on this demographic is by creating products that are integrated or involve popular video games. By affiliating a company with something so consuming, corporations can benefit from consumers who will associate their fun game playing with a brand.