During the last decade, beer spas have opened in Austria, Germany and the Czech Republic. They claim to promote health, wellness and the chance to bathe in your favorite drink. The spas not only offer a tub of their brew to soak in, but facials as well. The treatments start from $55. Maybe now boyfriends will actually start going to spas with their girlfriends.
Implications - In regards to pampering, the more bizarre the treatment is, the more likely people will buy into it. This is because unconventional products are believed to work and provide health benefits. Ideas such as beer spas have become extremely popular amongst the beauty-conscious consumers as they want to try anything to resist aging.