Cultural events offer augmented experiences for tech-savvy audiences
Implications - Cultural events are offering augmented experiences for attendees via the incorporation of virtual reality. This challenges norms as events typically reserved for person-to-person interactions are witnessing the steady infiltration of smart products. On the whole, new tech shifts in most industries reflect the power wielded by young connected consumers.
Workshop Question - In what ways could your brand utilize augmented reality to add entertainment to the brand experience?
Trend Themes
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Virtual Reality Integration — As augmented experiences become more integrated with physical events, there is potential for more seamless integration in the future.
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Democratization of Festivals — Virtual reality technology is making it possible for people who cannot physically attend festivals or events to still participate in curated experiences.
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Multi-sensory Storytelling — Virtual reality technology has provided a new platform for storytellers to create immersive experiences for their audiences.
Industry Implications
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Entertainment — Virtual reality technology offers new opportunities for entertainment companies to enhance fan experiences, and offer virtual access to those who cannot attend events.
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Marketing and Advertising — Immersive experiences offer new opportunities for marketing and branding, and can give audiences a lasting impression of a product or service.
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Art and Design — Virtual reality technology allows artists and designers to create immersive experiences that challenge traditional mediums and provide new opportunities for creative expression.
7 Featured, 62 Examples:
271,818 Total Clicks
Date Range:
Apr 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:
