Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Experiential
Athletics
Sporting events and stadiums go beyond the game to diversify appeal.
4.8
Trend score
Trend
What is the Experiential Athletics trend?
Experiential Athletics: Reflecting a generation more conscious of where their money goes, multi-purpose products and services bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than sporting events alone to not only enhance engagement, but to justify ticket prices as well.
Trend themes
Themes within the Experiential Athletics trend
Three behaviours holding the trend together01
Multi-purpose Sports Venues
Sports stadiums are diversifying their offerings to provide more value and justify their high ticket prices
02
Interactive Stadium Experiences
Offering interactive and unique experiences to sports fans is becoming increasingly popular to boost fan engagement and overall excitement
03
Action-Tracking Technology
Using technology to enhance the fan's experience, such as moveable seating or interactive moats, is a growing trend in the sports industry
Industry implications
What the Experiential Athletics trend means for industry
Where the trend changes the playbookFor
Sports and Entertainment
Sports and entertainment industries should look for ways to diversify offerings to deliver more immersive fan experiences beyond just watching the game
For
Virtual and Augmented Reality
Virtual and augmented reality companies may find an opportunity in offering immersive experiences to sports fans who cannot attend events in person
For
Architecture and Design
Architectural and design firms may capitalize on the trend towards more interactive and unique stadium experiences in order to create destination venues rather than just sports arenas
Trend signals
Trend signals for Experiential Athletics
Trend score 4.8 out of 10, from popularity 71%, activity 66%, freshness 8%.
Popularity71%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Athletics trend
6 featured examples from Jun 23, 2015 to May 10, 2016CategoryMarketing
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
Sports marketing agencies can capitalize on the demand for immersive fan experiences at live events.
CategoryLifestyle
Interactive Moat Stadiums
The Washington Redskins Arena Will Offer Kayaking and Surfing for Fans
The sports entertainment industry can explore the integration of interactive elements to create more immersive fan experiences.
CategoryLifestyle
Action-Tracking Stadium Seating
The Samsung 'Slider' Enhances Stadium Events with Moveable Seats
The Slider seating system presents an innovative opportunity to revolutionize the spectator experience in sports stadiums.
CategoryArt & Design
Interactive Stadium Facades
This New Football Stadium Will Have an Outdoor Kinetic Screen
The sports and entertainment industry can leverage interactive stadium designs to attract and engage fans, creating unforgettable experiences and increasing revenue streams.
CategoryMarketing
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
The sports and entertainment industry can use gamification and interactive experiences to engage fans and create new revenue streams through sponsorship and promotions.
CategoryTech
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
Opportunity for sports broadcasting companies to leverage virtual reality technology in order to provide immersive live experiences to customers.
