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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,378 more

Experiential Athletics

Sporting events and stadiums go beyond the game to diversify appeal

Implications - Reflecting a generation more conscious of where their money goes, multi-purpose products and services bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than sporting events alone to not only enhance engagement, but to justify ticket prices as well.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
407,548 Total Clicks
Date Range:
Jun 14 — May 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Captivating Fan Experiences
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
British agency Wasserman Experience is currently running a series of events around the NFL games to be held at Wembley Stadium. The event was a huge success that saw the Trafalgar Square filled with... MORE
Interactive Moat Stadiums
Interactive Moat Stadiums
The Washington Redskins Arena Will Offer Kayaking and Surfing for Fans
The conceptual design for the Washington Redskins’ sport arena by design firm BIG and Bjarke Ingels opts for an interactive dynamic that offers fans the opportunity to explore unique sporting... MORE
Action-Tracking Stadium Seating
Action-Tracking Stadium Seating
The Samsung 'Slider' Enhances Stadium Events with Moveable Seats
People are familiar with the idea of seeing motion seating in select movie theaters, but the Samsung ‘Slider’ is set to bring this kind of dynamic seating to sports stadiums. The... MORE
Interactive Stadium Facades
Interactive Stadium Facades
This New Football Stadium Will Have an Outdoor Kinetic Screen
A new football stadium for the San Diego Chargers may look more like a scene out of a sci-fi movie than a sporting venue. Architecture firm Populous has unveiled plans for a modern, interactive... MORE
Gamified Stadium Experiences
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
A recent Chromecast promo invited an arena full of New York Islanders fans to compete against each other in a mobile game for exclusive discounts towards the new video streaming device from Google.... MORE
Virtual Reality Sports Events
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
Thanks to a recently announced partnership between FOX Sports and NextVR, the 2015 U.S. Open of golf will be broadcast for the first time using virtual reality technology in the history of broadcast... MORE

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play_circle_filled Smart Stadium Screens
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Sporty Stadium Bedrooms
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Crystalline Sport Stadiums
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Baseball Stadium Fountain Drinks
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Real-Time Enforcement Software
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Cedar-Wrapped Theaters
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Mexico City is Offering Free Subway Rides in Exchange for Squats
play_circle_filled Synchronized Queue Entertainment
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Wizardly Brand Activations
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This Diagon Alley Event Took Place at London's King's Cross Station
Airport Croquet Experiences
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The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Branded Experiential Pop-Up Bars
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This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Bathroom Retailer Pop-Ups
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QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
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Ball Park-Inspired Retail
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STANDIN Baseball Store with Stadium-Inspired Decor in Fukuoka, Japan
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The FullDive VR Wear + Wand Makes the Technology Very Accessible
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Virtual Reality Home Gyms
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Icaros by HYVE Provides a Stimulating and Entertaining Way to Work Out
VR Football Training Technology
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The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
Virtual Reality Swing Sets
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Galactic Virtual Therapy
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NASA is Developing Multisensory Experiences to Keep Astronauts Sane
Couture VR Experiences
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Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Elevated Urban Oases
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The Seoul Skygarden by MVRDV Gives the High Line a Run for Its Money
play_circle_filled Virtual Dinner Parties
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The Doghouse Puts People Around the Table for an Awkward Family Dinner
Water-Harvesting Stadium Structures
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This Kenyan Stadium Gives Sustainable Architecture New Meaning
Healthy Tailgating Demos
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Bounty Towels Teams Up with New York Giants for Fun Food Prep
Sports Pitch-Inspired Offices
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