Urban Gamespiration

Implications - The urban game of playing dead, planking, spread virally at the onset of 2011 and since then, it has inspired numerous other innovations, including other Internet memes, blogs and even advertising. Despite the fact that planking can be dangerous, many people are still embracing it, and a number of innovations have spawned from the idea. As such, it's no surprise that both brands and individual people are using it -- through comical ads, public stunts, parodies and more -- to gain attention.