Planking influences web content, advertising and more
Implications - The urban game of playing dead, planking, spread virally at the onset of 2011 and since then, it has inspired numerous other innovations, including other Internet memes, blogs and even advertising. Despite the fact that planking can be dangerous, many people are still embracing it, and a number of innovations have spawned from the idea. As such, it's no surprise that both brands and individual people are using it -- through comical ads, public stunts, parodies and more -- to gain attention.
Trend Themes
1. Internet Memes - Consumers appreciate services that unite them and encourage social interaction with others, such as Internet memes. Companies can capitalize off of Internet memes by making reference to them in their services and products, or by developing their own to spark discussion in society.
2. Extreme and Comical Tourism Campaigns - Tourism campaigns that show a sense of humor and uniqueness about a place are more likely to go viral and be shared through social media and increase tourism to the area.
3. Unique Photo Projects - Photo sharing has transformed what people capture and share, creating opportunities for innovative photography projects and new mediums for storytelling.
Industry Implications
1. Tourism and Travel - Marketing campaigns that show a unique and playful side of a place are more likely to go viral and increase tourism as a result.
2. Social Media Platforms - Social media platforms provide the perfect venue for trends, such as Internet memes, to gain traction and bring people together.
3. Creative Services - Companies that specialize in creative services, such as photography and graphic design, have immense opportunities in the developing fields of unique photo projects and storytelling.
7 Featured, 39 Examples:
1,059,636 Total Clicks
Date Range:
Jul 11 — Feb 12
Trending:
Hot
Consumer Insight Topics:
