Move over planking, the owling meme is flying to new heights.
Owling has become rapidly popular over the last couple weeks, with photo contributions popping up from all over the world. Owling hopes to abolish planking, the popular Internet meme that encouraged participants to lie (plank) on ledges and take photo evidence. The owling meme is similar, but instead, meme-meisters perch like birds on ledges. Perching perhaps provides more balance than planking and may (hopefully) prevent more meme-mishaps.
Find a loft or ledge and prepare to perch, the owling meme is taking flight.
Implications - Consumers appreciate services that unite them and encourage social interaction with others, such as Internet memes. It allows them to engage in a unifying experience. Companies can capitalize off of Internet memes by making reference to them in their services and products, or by developing their own to spark discussion in society.