Category
Lifestyle
Barista Bottling
Trend cluster
Upscaled
Convenience
Microwaved goods are upgraded to satiate consumer demands for fast indulgence.
Category
2.9
Trend score
Trend
What is the Upscaled Convenience trend?
Upscaled Convenience: While microwaved goods are associated with convenience for consumers, they're also viewed as being the lesser option, which is being changed with products and recipes that upscale the final product. The products marry time savings and flavor, creating even more incentive to choose a convenient option.
Trend themes
Themes within the Upscaled Convenience trend
Three behaviours holding the trend together01
Upscaled Convenience
Products and recipes that upscale convenient food items are becoming more popular among consumers, creating opportunities to marry time savings and flavor.
02
Single-Serving Microwaveable Meals
Food products that cater to busy working professionals and families looking for quick meal solutions are becoming increasingly popular and in demand.
03
Microwaveable Desserts
Quick and easy microwaveable desserts that allow consumers to satisfy their sweet tooth are becoming more popular among those with busy lifestyles.
Industry implications
What the Upscaled Convenience trend means for industry
Where the trend changes the playbookFor
Food Packaging
Innovative packaging solutions for food products that cater to busy individuals who are looking for quick meal solutions are in high demand.
For
Food Manufacturing
Manufacturers are able to differentiate their products by offering convenient meal options that cater to busy working professionals and families.
For
Kitchen Appliances
New kitchen appliances that promote convenience and speed in food preparation are becoming increasingly popular among individuals looking to save time and effort in food preparation.
Trend signals
Trend signals for Upscaled Convenience
Trend score 2.9 out of 10, from popularity 44%, activity 34%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Upscaled Convenience trend
5 featured examples from Jul 22 to Aug 9, 2014Quick Microwave Quiches
Daisy Bun of Full Thyme Student Shares an Easy Healthy Recipe
The food and beverage industry can capitalize on the trend of quick and easy recipes by developing ready-to-eat or microwaveable meal options.
CategoryLifestyle1-Minute Microwave Donuts
Kirbie Cravings Creates an Easy Chocolate Dessert
Disruptive innovation opportunity: Develop and market new microwave-friendly food products that provide quick and convenient meal solutions for busy consumers.
CategoryLifestyleCanned Cake Batter
The Spray Cake is Premade Cake Batter in an Aerosol Can
The Spray Cake introduces opportunities for food manufacturers to develop and produce other canned or sprayable baking products to cater to consumers' demand for convenience and t…
CategoryLifestyleMicrowaveable Breakfast Meals
'Hormel Compleats Good Mornings' is a Line of Microwave Breakfasts
The food and beverage industry can capitalize on the trend of microwaveable breakfasts by developing innovative products that cater to convenience and taste.
CategoryLifestyleFamily-Friendly Microwaveable Treats
These Farm Rich Snacks Include Both Savory & Sweet Offerings
Disruptive innovation opportunity: Integrate advanced freezing techniques and quality ingredients to elevate the overall quality of frozen microwaveable snacks.
CategoryLifestyle
