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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Adult Envy

Tweens and teens seek more grown-up innovations

Implications - The desires of today’s tweens and teens are beginning to mirror that of adults as they express urgency to adopt grown-up activities, fashions and lifestyle values earlier than ever. Their embrace of new technology and exposure to media and the web has sparked curiosity for products and services typically targeted at older generations.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 63 Examples:
1,256,755 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

play_circle_filled Sex as Currency
Sex as Currency
“Oral Sex is the New Goodnight Kiss” Explores Preteen Sexcapades
“Oral Sex is the New Goodnight Kiss” by Canadian author Sharlene Azam explores the world of preteen and teen sexuality. Azam posits that many young girls are using sex as currency. 16-year-old... MORE
Revered Tween Bloggers
Revered Tween Bloggers
The Tavi Gevinson 'Style Rookie' Blog Has 4 Million Readers
Looking through the Tavi Gevinson ‘Style Rookie’ blog, there is only one feeling: amazement. Here are pictures showing a blonde, pixie-ish 13-year-old girl posing in photos with the hottest designers at… MORE
Tween Yoga Lines
Tween Yoga Lines
Lululemon Targets Teen Scene With Ivivva Athletica
Young yoga lovers, rejoice! This fall, Lululemon tween yoga stores called Ivivva Athletica will be opening in Vancouver, Victoria and Calgary. To be able to target that area between 6 and 12 years old… MORE
Preteen Street Artists
Preteen Street Artists
10-Year-Old Solveig is Hailed as the “Female Banksy”
Solveig is a 10-year-old Brighton, U.K girl like any other, except for one fact: She is a talented and sunny graffiti artist. From Mozart to Macaulay Culkin, precocious children have always attracted… MORE
Aging Child Cartoon Icons
Aging Child Cartoon Icons
Dora the Explorer Grows Up and Outrages Some Parents
As they did with Rugrats, in an attempt to keep young cartoon icons popular with children nearing the teen years, Nickelodeon will present their new version of a preteen Dora the Explorer doll next fall.… MORE
Tween Fashion Idols
Tween Fashion Idols
Sasha and Malia Obama Already Boosting J. Crew's Brand Power
How long before the Obama daughters are the next tween idols? J. Crew isn't prepared to waste any time finding out; they've already taken the first step in being the Obama girls' brand of choice." "Both… MORE
Global Asian Rockstars
Global Asian Rockstars
BoA, Se7en, Wonder Girls, Utada Get Love From U.S. Tweens
The last music invasion was from Britain, and the U.S. barely survived. Imagine the next music invasion coming from Asia. Asian music artists BoA, Se7en, Wonder Girls and Utada are finding a big new… MORE
Preteen Eco Designers
Preteen Eco Designers
12-Year-Old Designs 'Home Dome' From Recycled Products
So much for the belief that kids today have no hope. 12-year-old Max Wallack is singlehandedly trying to make everyone forget all those news stories about teen shootings and other bad media. After hearing… MORE
Tween Fitness Playgrounds
Tween Fitness Playgrounds
Playnetix Tumbler by Clifford Couvillon Promotes Playful Health
The Playnetix Tumbler playground by Clifford Couvillon is designed for tweens, in an attempt to get them off the couch to get some exercise. To promote physical activity, the Playnetix Tumbler resembles… MORE
play_circle_filled Textversations
Textversations
Cingular/AT&T Verbalize Text Talk Between Mother & Daughter
This commercial is a must see from Cingular/AT&T. A disgruntled mother confronts her daughter regarding her phone bill and texting habits, and her pre-teen responds entirely in internet/texting acronyms.… MORE

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they deserve some design too!
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